From senior developer to founder
The shift from executing someone else's roadmap to building your own products changes how you think about engineering, partnerships, and time.
Open entry →
Author
Founder & CEO · AI Product Builder
I am a B2B product and growth specialist based in Varna, Bulgaria. More than ten years in iGaming, fifteen-plus as a developer and product builder since 2011, and thousands of sites and emails shipped early in my career. Today I lead Affility: Affility.pro, WinLab.bg, GameZinger.com, and affility.co. I still write code, architect AI systems, and publish this journal while building in public.
About
This site is my personal home on the web: career proof, live products, partnership entry points, and a journal where I write without a PR filter. If you are in sports media, affiliates, or betting platforms and want a practical conversation about AI products or integrations, that is what I am here for.
Career snapshot
Nov 2022 – Present
4 live brands · AI prediction engine
Nov 2015 – Oct 2022
Major portfolio contributor
Feb 2012 – Nov 2015
Production at scale
Latest entries
View all →The shift from executing someone else's roadmap to building your own products changes how you think about engineering, partnerships, and time.
Open entry →A good product should not force every partner into the same box. It should be flexible enough for media, affiliates, operators, and communities.
Open entry →At Affility Pro, we think about predictions as probability systems - not gut feelings. Team form, league patterns, market probability, risk factors.
Open entry →